Web3 and Sports

Web3 and Sports : it's just the beginning !

✅ Sports teams have had large communities of fans for many years.
✅ Web3 business models have communities as their foundation.
✅ Sports and Web3 are therefore an ideal match.

But up to recently we had very few examples of long term and significant Sports related Web3 projects.

👉 We have had Digital Collectibles sold as NFTs such as the NBA Top Shots, but when the NFL tried to replicate it was pretty much a failure. This showed that the initial success was more about speculation than anything else.

👉 We have had the Fan Token such as those of Chiliz/Socios for football teams but voting on the colour of the team bus and other such "perks" did not really prove valuable.

🧠 However, more recently we have seen the emergence of projects building "the right way" : building a community first and only then monetizing it (rather than trying to milk $ out of an existing community of fans/speculators FOMOing on a possible quick win).

✅ An example is the McLaren Racing 23/23 free drop. It has already managed to regroup a geographically dispersed community of 500K fans (after only 5 of the 23 planned drops). All of a sudden you reach a scale which allows you to bring onboard relevant partners worldwide and provide a valuable Club Membership experience.

👉 Thanks to Web3, Sports teams have the opportunity to become global brands and branch out from the original game as long as they keep their strong values at the forefront.

For more information on how we can help you in your Web3 strategy, visit the BLOCKTIVITY™️ website, our sister brand focused on Web3.

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