The lifestyle bundle

The Lifestyle Bundle

On average a human being spends 6.5 hours a day entertaining themselves (McGill University - 2023).

But video streamers, except Netflix, are all losing money,
Spotify, the number 1 music streaming platform has never been profitable,
many movie theatres are closing down
and even revenue from gaming has stopped increasing !

It's time to rethink the business models !

Here are 3 strategic actions most Media & Entertainment companies should consider :

1. Create IP for all channels from the beginning

Cross-promotion between channels is super effective.

Did you know for example that Manga is now the top adult Fiction category for books in the US (more than romance, thrillers or mysteries) ! And that 9 of the top 10 Manga books have an anime series on a major video platform ... (npd - 2021)

2. Sell access to a given IP across all channels in a "lifestyle bundle"

This will help fans discover all the ways they can interact with their favourite IP. If you don't own all the distribution channels, web3 loyalty programs could easily create this holistic experience.

3. Allow viewers/readers/fans to interact with your IP and even co-create

Involved clients are always more loyal and of higher value.

If you are a Media & Entertainment company looking to boost your profitable growth and are not afraid to think out-of-the-box, contact us at One Six International.

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